Post Office Studios was approached by Asian paints to bring their forecasts to life with the help of design and motion.
The team worked on five films to showcase the essence of each trend. The film Potent portrays the nature of materials, Its
amusing how little molecular changes in a material can entirely change the form, structure and strength of that particular
substance. Potent explores this idea of big changes that happen on a micro level.
"Potent is an essence that offers an amplified experience, a powerhouse packed with intensity like a nucleus. Rooted in
knowledge, Potent represents a shift in our preference to partake in fewer but more concentrated experiences."
Style Frames
Initial style check and harmony tests.
R&D
This film was simulation heavy hence it required a lot of research. The efforts put in by our collaborators really helped us to put the film together.
