KABAM’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. It features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming.
Made at Cossette.
CONCEPT & DESIGN: Mustaali Raj, CD: Lisa Nakamura, DESIGN SUPPORT: Carling Borne, VIDEO ART DIRECTION: Grace Cho, FINAL ANIMATION: Sequence, All characters (c) MARVEL