Adam Wilkins's profile

NSAC Plansbook for State Farm Insurance

Adam Wilkins
•
2010 NSAC Plansbook
Portland State University - State Farm Campaign
This is a look at our plans book for the 2010 National Student Advertising Competition.  My main role on the team was to develop a media plan which would allow us to reach the targeted demographic of 18-25 year olds.  We achieved this by selecting targeted media, both traditional as well as emerging, which would achieve the most impressions.  We also did research, both primary and secondary, to find out where our audience was getting information and where and how to best reach them.  Our research led us to key findings about the young consumers that were looking to buy their own insurance policy for the first time. SPAN> 
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
State Farm National student advertising competition Portland State
NSAC Plansbook for State Farm Insurance
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Adam Wilkins's profile
Portland, OR, USA

NSAC Plansbook for State Farm Insurance

Portland State Univerity 2010 NSAC plansbook for State Farm insurace. My main role on the team was to develop the media plan for our campaign.

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