We collaborated with the team at Verizon to create unique and playful interstitial “donuts”. These animated realms house each content genre and speak to the breadth of Verizon Fios’ platform offerings.
Upon receiving the project brief our love of films and expressive animation were sparked. The goal was to create a series of exciting, dynamic animated backgrounds, integrated with bold type, to represent each genre and immerse the viewer in the world of possibilities that the platform has to offer.
We had a lot of fun ideating on alternative ways to visualize genre themes that were unique but could instantly resonate. Our Producer Leah even hand-crafted one the “Family” creatures! See below ;)
Process
