PUMA - "DAY ZERO"
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I had an absolute blast working once again with the amazing team from @the_fab_ric_ant on this project for @Puma !
“WHEN THE WORLD STOPS, HOW DO YOU KEEP GOING?
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It’s strange to see the whole world arrive beside us in the non-physical space.
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In these difficult times for everyone, we feel renewed urgency to share what we do. As always, we’ll let our work illustrate why we passionately believe in digital fashion.
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In a recent project for Puma we were asked to showcase a new collection that has a theme of sustainability, and build the narrative entirely in 3D.
.
In this completely digitally created world you use no natural resources, and the need to manage physical interactions is an absolute non-topic.”
.
It’s strange to see the whole world arrive beside us in the non-physical space.
.
In these difficult times for everyone, we feel renewed urgency to share what we do. As always, we’ll let our work illustrate why we passionately believe in digital fashion.
.
In a recent project for Puma we were asked to showcase a new collection that has a theme of sustainability, and build the narrative entirely in 3D.
.
In this completely digitally created world you use no natural resources, and the need to manage physical interactions is an absolute non-topic.”
