ALMALABOR is the new space of University of Bologna, open to collaboration and contamination, with the goal of developing new entrepreneurial ideas. It is equipped with a maker space to prototype business ideas and a training and co-working area. Thanks to visual storytelling we developed a journey that illustrates ALMALABOR’s five pillars and connects the two main areas. A series of quotations follow the narration and embellish the rooms, doors become the perfect place for quick tips, hallways are full of guiding lines and walls are enriched by info points.