• Adapt naturally. Change is easy with Smith's MAG technology.

    With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.

    Created at Cinco Design

    With Brendan Miller, Chris Damiani, Brian Jones, Joe Rogers, and the team at Smith.