Adapt naturally. Change is easy with Smith's MAG technology.
With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.
Created at Cinco Design
With Brendan Miller, Chris Damiani, Brian Jones, Joe Rogers, and the team at Smith.
Created at Cinco Design
With Brendan Miller, Chris Damiani, Brian Jones, Joe Rogers, and the team at Smith.