Project: Hansgrohe Sicily Incentive trip

Brief: To create high end collateral to compliment a luxury business incentive trip to Sicily. This is an annual trip in which the company treats a small select number of couples to an all expenses trip to a wide range of enviable destinations.

In previous years we have had to stick to tight brand guidelines which doesn't always reflect the destination or help it stand out as a luxury special gift. However on this occasion we worked on a design style that incorporated the brand colours but also reflected the destination which the use of the bespoke tile pattern and personally sold it into the marketing department and managed to get the tight contrainsts lifted. 

Before the trip each couple is sent a luxury travel pack. The delegate was greeted with a terracotta coloured gift box which was sealed with a personalised wrap and finished with a bronze foil which picked out certain parts of the pattern.  The travel pack included the usual items such as an itinerary, flight information, contact card and gift, what made this box unusual was the smell of lemon as you opened the box. 

Along with the travel pack, we designed collateral for use when onsite to keep the theme going throughout the trip. These included banners, room drops, menus etc.