These are a series of original online banners focusing on introducing Lowe’s to the Asian American consumers. As home improvement is relatively new to the Asian lifestyle, the concept used simple graphical animation of building, tools and cultural insights that connect with the consumers to their many stages in life, i.e as immigrant, parents and home owners.
As the key creative on the Lowe's account, I also worked with writers (Chinese, Korean and Vietnamese) to come up with the best transcreation of the Lowe's tagline 'Let's Build Something Together' and apply it to this 1st digital introduction to Lowe's.
Silver, Summit International Awards
Scaffolding (Chinese)
Frame 1: Let’s Build Something Together
Frame 2: Come visit Lowes.com/Chinese
Success (Korean)
Frame 1: Career, Marriage, Having children, Fortune, Home
Frame 2: Let’s Build Something Together
Frame 3: Come visit Lowes.com/Vietnamese
Hammer (Vietnamese)
Frame 1: Let’s Build Something Together
Frame 2: Come visit Lowes.com/Vietnamese
