CHALLENGE
How to inspire sport enthusiasts
to improve their performance with Enervit products?
SOLUTION
Enervit, food supplement brand, sponsors great and well-known athletes such as Alex Zanardi, Sofia Goggia, Federico Pellegrino and many others that are big inspiration to sport enthusiasts.
As a result we created a content platform and campaign Fuel Your Hero that focuses on challenges and successes of athletes and what is it that pushes them when times are difficult.
How they keep their inner hero alive and in which critical situations they turn to him?
How they keep their inner hero alive and in which critical situations they turn to him?
FUEL - What brand brings to the the table. (tools, nutrition tips, products)
YOUR - Everybody has hero inside. (personal stories)
HERO - Inspirational figure that keep us going. (tips, playlists, inside stories)
Even though the proposal didn't make 100% success, some of the elements were taken in action.
CREDITS
Project done for Stylum Agency and in collaboration with team.
SERVICES
Creative concept | Art direction | Motion Graphic & Video editing
THIS VIDEO IS PROOF OF CONCEPT AND NOT FOR A COMMERCIAL USE. SOME OF THE FOOTAGE WAS BORROWED FROM COMMERCIALS FOUND ONLINE. AS FOR EXAMPLE: ASICS, NIKE, ETC.
INSTAGRAM WALL
Thank you.
