An ancient house full of doors and strange keys capable of unlocking dark secrets:
this is the Keyhouse of Locke & Key, a magical place to be explored with great courage.
And this is exactly what we made users do.
We launched the Keyhouse on a Instagram profile where users could visit and find clues,
extra contents and a very special guest INVITED DIRECTLY BY THE LOCKE FAMILY:
once in the keyhouse, the users could find clues
as an interactive guide to follow in the house.
Tapping on the single frame, they could enter inside the rooms,
sometimes through a tag on another secret profile.
Every room had secrets to reveal.
At the very beginning, tapping on the entrance door,
the users were welcomed by Camihawke.
She invited them to explore every corner of the house
to solve all the mysteries of the keys.
Wandering around the rooms, Camihawke found some of the magical keys
and showed their powers to the users.
THOUSANDS OF GUESTS VISITED THE KEYHOUSE
DOWN HERE YOU CAN READ SOME OF THEIR SIGNIFICANT REVIEWS:
DO YOU WANT to VISIT THE KEYHOUSE?
IF YOU ARE on your smartphone CLICK HERE
THE LOCKE FAMILY IS WAITING FOR YOU.
IF YOU ARE on your smartphone CLICK HERE
THE LOCKE FAMILY IS WAITING FOR YOU.
Chief Creative Officers & Partners: Livio Basoli; Lorenzo Picchiotti
Deputy Creative Directors: Nicolò Carrassi; Luca Riva
Art Directors: Luca Poldelmengo; Alessandro Borrelli
Copywriters: Elisabetta Cavanna; Cecilia Panisi
Copywriters: Elisabetta Cavanna; Cecilia Panisi
Creative Strategy Director: Federica Nanni
Strategic Planner: Elisa Fiorentini
Account Director: Elena Panza
Strategic Planner: Elisa Fiorentini
Account Director: Elena Panza
Senior Account Manager: Anna Norelli
Junior Account: Eléonor Michel
Integrated Production Director: Matteo Pecorari
Production Manager: Simone Raddi
Producer: Valeria Mazzotta
Post Production Supervisor: Seba Morando
Film Editor: Valentina Stefania Renna
Motion Designer: Gabriele Frigmelica
Post Producer: Matteo Tranchellini
Motion Designer: Gabriele Frigmelica
Post Producer: Matteo Tranchellini
