01. Project Details
We were asked to develop the visual structure for holiday campaigns directed to prospect members for Life Time. Our mission was to solve the issue of how to make holidays visually different from the traditional prospect marketing tactics while staying true to the Life Time brand and visual brand guide. How can all holiday be structurally designed in an cohesive manner while staying luxurious and high-end.
02. Visual Design Solution
Our solve was to develop a luxury, motion-based geographical pattern that allows for holiday specific iconography that'll be easily changed out for all 2020 holidays. Tactically, our approach is to push marketing efforts with a mixture of website take over, paid social campaign, acquisition email takeover, and digital billboards. Together these efforts pushed Life Time acquisition numbers significantly higher on holidays than on normal days. Below is the holiday style guide and tactical development for early 2020 holidays.
