As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.
60+ million visits · 1.3 million artist visits · 30 million+ shares · 6.5+ billion streams