Spotify – A Decade Wrapped

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As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.

60+ million visits · 1.3 million artist visits · 30 million+ shares · 6.5+ billion streams

Selected Press Fast Company · TechCrunch · Billboard · USA Today · Pop Crush · Yahoo

Awards

Cannes Lions - Design / Digital Design - Bronze
Cannes Lions - Design / UX/UI/Journey Design - Shortlist
Clio Music Awards - Design Data Visualization - Grand Prix
Clio Music Awards - Digital Mobile / Websites - Silver
Clio Music Awards - Digital Mobile / Apps - Gold
Clio Awards - Integrated Campaign - Shortlist

One Show Awards - Brand Voice - Gold

One Show Awards - Websites - Bronze

One Show Awards - Creative Use of Data / Storytelling - Finalist

One Show Awards - Data Visualization - Finalist

One Show Awards - Craft, Data-Driven Personalization - Finalist

One Show Awards - Integrated Branding Campaign - Finalist
One Show Awards - Social Media / User-Generated Content - Finalist

One Show Awards - Social Media / Active Engagement - Finalist

ADC Awards - Interactive / Website - Gold

ADC Awards - Interactive / Campaign Site - Gold

ADC Awards - Integrated Campaign - Silver

Webby Awards - Social Entertainment - Webby Winner

Webby Awards - Websites Music - People’s Voice Winner