McCutcheon Excavating LLC
Business Objective
To establish a brand that stands apart from the competition and supports current and future growth.
Brand Essence
• Trustworthy
• Hardworking
• Professional
• Knowledgeable
• Hardworking
• Professional
• Knowledgeable
List of Deliverables
• Logo that is adaptable with web and print
• Logo brand deck: Pantones, typefaces and minimum print size of the logo
• Logo brand deck: Pantones, typefaces and minimum print size of the logo
• Uppercase “M” for McCutcheon and to represent the mounds of dirt created by the excavation machine.
• Triangular piece is removed to show excavation at work, and create a building-up of materials.
• Triangular piece is removed to show excavation at work, and create a building-up of materials.
