THE URBANISTS' BOOK -
(Mother brand)
BRAND STORY & MANIFESTO -
(name)
the urbanists.
(tagline)
all the good things.
(story)
‘A rose sits down by thorn,
talks from inside,
where everyone talks about greenery.
It can hear no one,
but those who understand its language ..’
(who we are)
THE SMALL TOWN RENTERS.
who understand the inside talks of a rose.
*advocates of or experts in roses(plants)
and extracting all the good things
BRAND IDENTITY -
CHARACTER -
a product of small towns.
loves day light.
looks smart.
behaves smart.
grows mindfully.
LANGUAGE -
short and sweet.
uses light wording.
talks from the heart.
always graceful.
soothing.
BRAND HIGHLIGHTS -
A traditional bonder (family & friends)
Nature lover (nature within a city)
Soft & stubborn
VISUAL TRANSLATION -
Gentle
Transparent & Easy
Modern
Simple
Original
*BOLD / ORIGINAL / FREE / STUBBORN / COMFY / MINDFUL
THE honey pot -
(Sub-Brand / Product)
BRAND STORY & MANIFESTO -
(name)
the honey pot.
(tagline)
one good thing.
(story)
in the backyard of our townhouse,
there are the honey roses,
where our first extractions originate.
(who we are)
THE INSIDE TALK.
an organic sweet honey,
extracted from different roses
by the urbanists.
BRAND IDENTITY -
(Hightlights & keys' to visual translation)
CHARACTER -
a product of a townhouse.
young and energetic.
organic and healthy.
smart and mindful.
LANGUAGE -
short and sweet.
sweet.
light.
heartfelt.
inviting.
inspiring.
*SWEET / HEARTFELT / LIGHT / FREE / COMFY / MINDFUL
