Advertising campaign for
the tile and plumbing store chain
the tile and plumbing store chain
AGROMAT is a leading expert on the market for tiles and plumbing. The network has 20 offline stores all over Ukraine and 1 store in Georgia. Our task was to create a new Black Friday Marketing Campaign. In the process of searching for an idea, we realized that we could use a symbol related to AGROMAT — a yellow duck, but black. Because rubber duckling is about taking a bath. AGROMAT dropped prices up to 70% on its products. It means that prices are falling down, same as our duck. This idea also was implemented on price tags. And even the black duck settled in stores and took selfies with buyers ;)
