Maxis Business: Creating a sub-brand to drive future growth
Client: Maxis | Location: Malaysia | Industry: Telecommunications/Technology
ABOUT
We helped Malaysia’s leading mobile operator refresh and unify its brand experience to always be ahead, including elevating its business propositions into a dedicated sub-brand. Our work included research, brand purpose & architecture, identity & experience design, and employee branding.
SCOPE
Customer Research | Brand Strategy | Brand Architecture | Identity Design | UI/UX Design |
Photography | Copywriting | Animation | Illustration | Brand training
10m CUSTOMERS | 100+ TOUCHPOINTS | #1 IN MALAYSIA
Ali Yahya, mentatdg, Nathan Dumlao, Alex Motoc, iamalvelyn, Parthiban Natarajan
