In 2008, Terra Networks of Brazil had recently launched an area within their website called Terra TV. Inside, the user could watch video content from sports, movies, news and many others on his computer screen. And Terra Networks needed to communicate the media plans for their advertisers. 

The idea was to make an interactive DVD where advertisers would know the advantages of advertising on Terra TV, as well as know the available formats, packages and partners. All with the concept that Terra TV is a television with a world of possibilities.