Barilla Spaghetti Print Advertisements
The unique selling point for Barilla Spaghetti is that it is authentic Italian spaghetti and you will be able to cook 'restaurant quality' spaghetti even at home.They mostly use a 'fun' and 'professional' tone of voice in previous ads targeted at anyone from homemakers to professional cooks.
For the two print advertisements designed, I used the spaghetti shape to form the words 'delizioso' (delicious) and 'buonissimo" (very good) to depict the adjectives that you will use to describe the spaghetti. Using the Italian adjective rather than having it in English gives a sense of the authentic Italian taste that you will get when using Barilla spaghetti.
