Taif Season Rebranding

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Taif Season (TS) Rebranding

Part of Kingdom of Saudi Arabia Kingdom’s Vision 2030 reform plan, which aims to improve the quality of life, raise living standards, and create career and investment opportunities in Saudi Arabia was the introduction of Saudi Seasons. In 2019, the Kingdom successfully implemented 11 seasons. Taif Season (TS) is one of the main festivals announced in 2019 as part of the Saudi Seasons Program. The season aimed to improve the quality of life, raise living standards, and create career and investment opportunities in Saudi Arabia.

The sense of authentic Arab ambiance in the season will cover several main aspects that include nature, history, arts, culture, lifestyle, adventure, sport and family. Accordingly, client seeks a qualified consultant(s) to provide design and production of rebranding of Taif Season in order to accurately and enthusiastically reflect the assets of the city along with the importance of the season as the place for Arab culture.

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Credits

Agency: Creative Blend

Creative Direction: Diab Jaser

Strategy: Mojib Alajaleen
Copywriting: Majedah Rabah

Studio: Daniel Cartier, Mario Lévesque, Maxime Bluteau
Photographer: Sarah Al Enezi

TS is planned to kick off at the beginning of August 2020 for 45 days, with more focus to highlight the status of Altaif as one of the top destinations for Arabs and international tourists and visitors alike.

Altaif with its cultural authenticity, artistic heritage, and charming atmosphere focuses on
during the coming season on the having an Arabic, cultural and historical heritage theme while focusing on the key significant products of Altaif such as fruits and flowers and a focus on the strong weather aspects of the region.