P a t r i k a i d e n t i t y
Hindi or English, relevance and trust matter most
Partner-in-charge & Creative Director Lisa Rath | Design Concept Kshitj Tembe | Design Development Jasvinder Singh | Alternate Design Concepts Palash Jain, Niloy Kundu, Archie Pareek, Aashim Raj | Project Duration 2 months
The established news house Rajasthan Patrika owns a slew of print, television, radio and digital properties in Hindi. It enjoys a loyal legacy of regular readers in print. The next digital generation respects this legacy, but needs something more to connect with it. As the Indian language news market heats up on digital, the urgency to connect, engage with young news consumers is greater than ever.
Now in expansion mode, Rajasthan Patrika plans to go countrywide and be available in other regional languages in the digital space. These changes called for a new identity—shedding the 'Rajasthan' prefix to become more national and an effort to connect with the next-gen digital reader. It needed a symbol that could enable a unification of the group’s offering to the readers, viewers, listeners of news in the 21st century.
read more about this project at www.icdindia.com
