Their Need
A new charter school serving students in Darlington County, South Carolina, and the surrounding Pee Dee Region, Butler Academy is on a mission to deliver outstanding educational opportunities to students from all walks of life and to position them for success by eliminating academic inequities and opening doors to new ways of thinking and learning.
Our Solution
Inspired by Butler Academy’s mission and vision, as well as its leadership, we turned our audit of the School’s goals and aspirations into a brand identity that positively celebrates its desire to position students for success by supporting their physical, emotional, and academic needs with a “I can. You can. We can.” attitude.
We turned their philosophy of serving every student, regardless of background and coupled with their eagerness to involve the community in their efforts, into a doorway concept that positions BA as a gateway to greater possibilities and brighter tomorrows.
Once we had a comprehensive brand identity system in place, we developed an array of marketing collateral that included everything from teacher recruitment brochures, rack cards and posters to invitations, yard signs, and folders. We worked with leadership to develop print and online applications and designed a robust booth marketing suite that featured signage and promotional items.
Our work with Butler Academy continues with work currently underway on their website, launch campaigns, and uniforms.
We’re proud to have introduced the BA brand and its magnificent “I can. You can. We can.” mantra.
