P e o p l e S t r o n g i d e n t i t y
Human resources gets a dose of hearts
Partner-in-charge & Creative director Itu Chaudhuri | Design development Richa Bhargava, Shantanu Salgaonkar, Neha Wahi
PeopleStrong competes both with small firms that provide a partial, but inexpensive service, and with large multinational consulting firms who encase their reputation and offer these services as a lucrative adjunct to their advisory work. Our appreciative inquiry into the firm's operations, dreams, perceived obstacles led us to see that its culture had a unique feature: a humanistic position on HR, a concern for its employees and those of its clients. It yearned for a fairer world for employees, a balance of objectivity—a hidden reason why HR is outsourced—and a dose of hearts.
read more about this project at www.icdindia.com
