Customer in a bar: “Fosco, an Americano à la Conte Negroni, for me
and my guest, please."
“See, Fosco? You just need to be a little bold, and immediately people will fall in love with change, novelty, innovation. It’s the variations on a theme that make something unique: consider classical music, for example. There, the real edge comes from a rebel violinist.”
“You are right, Mr Conte. I have no doubts about it, but as a bartender, I only deal with mixes. And people. And people mixed with their stories.
"Speaking of which, have I already
told you the story of when
I was a cowboy in Wyoming?"
“Yes, Mr Conte, when you took your cattle to Canada, to the Saskatchewan markets. I think I know it, but please tell me one more time, I’m listening. I’m sure you’ll make it even more interesting this time around.”
You’ve invented a cocktail!
one I am sure people will still talk about in a hundred years! Why not tell your friends about this?”
“Fosco, please don’t talk nonsense. I only asked you to tweak my cocktail with gin, inspired by my last trip to London. It was you who mixed it.
Gin, Vermouth and Campari
"so simple, so complex. It’s there before everyone’s eyes, but not within everyone’s reach.”
“I am always happy to please you and change any ingredient you like.”
“However, be careful, my dear barman, there is an ingredient that I would never change: Campari. Campari is the red heart of an Americano as well as of the invention—as you call it—of this new cocktail. Fosco, you just performed a miracle!
“A miracle! That’s an exaggeration! This change is all thanks to you, and why the other customers call the new mix after your own name: a Negroni.”
client: CAMPARI
Written by Eleonora Gomez de Teran
Illustration by Marianna Tomaselli
