This image was used in an ad I've done for a discipline while in a specialization course.
The purpose was to create a magazine ad for Bavaria, a beer brand, based on a video
of their own campaign, so the visual couldn't be discrepant.
The Bavaria campaign idea was "Happiness doesn't last forever. Enjoy it before it's too late."
It was a campaign to announce a limited edition beer, the Red 8.6, where they used a cute
little dog to make their point, that we must enjoy every moment before it's gone.
The dog was the tangibilized happiness for the main character, a man. Sadly, the puppy was suddenly
taken away from him in a car accident. For those who had seen the video, the image I've done
was supposed to be sort of a recall for that original video ad.
The main photos I used you can see above.
Thank you for passing by!
See ya ;)
