· D E S C R I P T I O N ·
Branding for a hotel placed in Sant Antoni's neighborhood, Barcelona. Developed under the supervision of Toormix during my master degree.
· P R O J E C T ·
The main requirement was to support the essence of the neighborhood and our target (young hipsters). For that reason we associate the history of the neighborhood and its name (called like a christian saints) with a resistance, a kind of sect or club as might be the hipsters.
With an strong ironic tone we developed the identity as well as the rest of applications and the brand experience.
Art direction | Branding | Signage
Logo: Religious and mystical references are the basis of the logo and the brand's discourse.
Stationery: A minimalist aesthetic, in black and white, that takes us to the world of funeral homes, reinforces the brand discourse and the humorous context in which the client will move.
Jokes: All the pieces speak to the client, accompanying them during their stay and seeking a moment of complicity.
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