Veruca Salt is a hypothetical brand of Salt Flakes, positioned within the high-end market.
The product name references Roald Dahl’s 'Charlie and the Chocolate Factory'-star, as although spoilt, she constantly strived for the highest quality available. It’s a lighthearted, tongue-in-cheek comment about the audience.
The product name references Roald Dahl’s 'Charlie and the Chocolate Factory'-star, as although spoilt, she constantly strived for the highest quality available. It’s a lighthearted, tongue-in-cheek comment about the audience.