Amerikalinjen 59°91'09''N 10°74'97''E

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One hundred years ago, the Norwegian America Line was responsible for ferrying hopeful Norwegians across the Atlantic Ocean to America – the land of opportunity. This is the book about the new, Norwegian America line in Oslo. Based on the story of our forefathers journeys - today’s “Amerikalinjen” has been reborn as a story hotel. This book is about connecting the two stories into one. With the graphic expression, photo style, colors and typography, the book is a rich extension of Amerikanlinjens identity. The cover in pink shirting with embossing has its reference to both tablecloths and materials from the boats, as well as the interior of the hotel. The grid itself is inspired by layouts found in printed matter from the boats, creating space and artistic breaks in the content.