Adidas GMR — Play Connected Campaign
Client - Adidas, EA Sports, Google
The official key illustrations created for the newly launched GMR smart insoles, a product created by Adidas, EA Sports Fifa and Google.
The new GMR tech looks to put wearable technology in the hands of active individuals with a focus on the gaming demographic. A Google Jacquard chip is inserted into the insole of an Adidas football boot and worn to record skills such as speed and kicking power. The Jacquard tag will track your performance in real life and then reflect the training onto your EA Sports, FIFA Mobile Ultimate team.
The illustrations took the iconic Adidas Football boots and re-created them in digital pixels to help show the connection and overlap between real life, on field performance and the digital tracking technology in the sole of the boot.
CGI Illustrations and animations created in Cinema 4D and Octane.
Artist Rep: B&A
F I N D M E O N
N E W W O R K E N Q U I R I E S C O N T A C T
H E L L O @ B E N F E A R N L E Y . S T U D I O