Bimba y Lola'18
Milan, Italy
12 December 2018
20 x 10 x 14 m.
Milan, Italy
12 December 2018
20 x 10 x 14 m.
Commissioned by Bimba y Lola, spanish fashion brand, Penique delivered an inflatable at Arco della Pace, Milan.
Occupying the entire main room of one of the two architectures, next to the Arco della Pace, the hot pink inflatable contrasted with the raw and austere limiting forms beneath.
Achieving a complete transformation while retaining and revealing elements of the house identity. The covered space were assimilated into the landscape and given a new sculptural identity.
The resulting transformation provided a platform for a party presentation by Bimba y Lola.
