Final Year Project 2019 / 2020
Bollywood Veggies is an organic farm located in sunny Singapore, a sanctuary for Singaporeans and tourists to escape the hustle and bustle of city life. As part of our Final Year Project, we rebranded Bollywood Veggies with a new approach to their brand identity, experience and strategy.
Project by Jaey (Identity / Print Communications / Packaging) & Lucas (Web / App / Motion Graphics / Advertising / Additional Graphics)
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The Bollywood Veggies logo is a simple word mark, highlighted with a pair of leaves – a symbol of nature, plants and farming. Derived from the logo, we then created a simple brand mark for the brand. With the shapes of the brand mark, we designed a flexible system of brand graphics which can be used across the brand's collaterals and help build an energetic personality for Bollywood Veggies.
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The Bollywood Veggies Adventure Booklet is an interactive booklet that complements the farm trail. Visitors will be given a booklet at the start of their visit and at each check point, they can answer the questions within the booklet by observing nearby signages or engaging with the the plants and crops. By answering all the questions, visitors will be rewarded with a pack of soil and a mini pot at the end of the trail.
They can be used with the booklet, as it is made of plantable seed paper – this also means that the booklet will not go to the waste bins after the farm trip! Through this, our aim was to push the Bollywood Veggies mission further, by encouraging more people to grow their own plants and crops. Beginner planters need not be afraid as the book planting process can be paired with the Bollywood Veggies app, which guides users to make the process easy and fun!
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The Bollywood Veggies App aims to helps continue the engagement with the visitors beyond the farm, even after their visit. Encouraging more people to grow their own edible garden is the Bollywood Veggies objective, hence the app has a guidance and tracking feature that helps with the planting process for beginner and advanced planters alike. Users can complete quests and earn various badges by growing more plants. The app also serves as a forum to build a community of planters to share their experiences, and provide updates on the farm's events and activities.
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The redesigned website is punchy, colourful and bold. The information on the website was reorganised for better navigation and when users enter the site, first time visitors will be able to watch a short animation that gives a quick overview on Bollywood Veggies.
