Bayern Munich are celebrating their 120th anniversary by launching a special edition kit with adidas to celebrate a landmark year for the Bavarians. Retro charm meets clinical styling as the club unveil a special edition home shirt which will be worn on pitch in the Bundesliga this season.
I took it upon myself to create an advertising campaign to celebrate the kit's launch (as a personal project). My main inspiration behind the design were the visual elements used in the retro badge, as well as the ornate parts of the Bundesliga trophy. The abstract pattern work for the campaign was created to contrast the kit due to its clean and simple design. Another aim for the pattern work was for it to be easily changeable so that it could be utilised across different platforms and different advert sizes, whist still being unique.
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