Marimekko Kioski - First Edition. Creative direction and Brand design for a sub brand under the Marimekko Ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the work was one of Marimekko's core values: ''Living, not Pretending''. All brand initiatives were conceptualised, briefed, and implemented with this statement in mind.
Marimekko Kioski presents a new gender free clothing collection for a casual and contemporary wardrobe. The First Edition reinterprets Maija Isola's Iconic Unikko flower print, a symbol of courage and collective creativity since the 1960's. The campaign film was shot on location in Hong Kong with Max Smeds. Edit by Janne Vartia. Soundtrack: Chipo Dub by Shelter (Antinote Recordings).
Talents: Amber Tsui, Bohan Qiu, Zhenya Vincent
Marimekko Kioski presents a new gender free clothing collection for a casual and contemporary wardrobe. The First Edition reinterprets Maija Isola's Iconic Unikko flower print, a symbol of courage and collective creativity since the 1960's. The campaign film was shot on location in Hong Kong with Max Smeds. Edit by Janne Vartia. Soundtrack: Chipo Dub by Shelter (Antinote Recordings).
Talents: Amber Tsui, Bohan Qiu, Zhenya Vincent
The collection was launched at Dover Street Market in Ginza Tokyo with an accompanying art installation in their iconic ''elephant room''. We covered the room in Cut-out Unikko flowers, portruding from the floor, symbolising the timeless yet contemporary fertility of the beloved ''Unikko'', Marimekko's symbol of creative courage.
First Edition lookbook. Shot by Max Smeds in Hong Kong.
