REVOLUTIONARY
Lab-grown meat, or clean meat, will be the next big thing when it comes to food and animals rights and we will probably see the first products in our supermarkets at the end of the decade. With this project, we wanted to explore and illustrate how a clean meat brand could be designed or developed, what could be its tone or its communication given the current trends.
Our meat is sustainable, ethically produced towards animals’ welfare and healthier for humans.
JOIN THE REVOLUTION
The goal of Revolutionary is not to become one of the many lab-grown meats of the self, but to motivate a social change. The brutally honest message, the brand icon that speaks directly to the public, aims to generate a dialogue around the issue of meat consumption. The pig icon, easily assumable for the audience, strives to become an icon of a revolution.
WE ARE NOT A BRAND, WE ARE A POLITICAL MOVEMENT. A TREND THAT IS HERE TO STAY, AN EVOLUTION AND AN EXPANSION OF HUMANITY.
THE COMMUNICATION
For Revolutionary, we wanted a provocative and raw look that would at the same time, engage with a broader audience. Irreverent with the current meat industry, honest and rebel, but also approachable and friendly: a mix between an impactful and raw imagery, cute animojis and clean packaging.
WE ARE REVOLUTIONARY! 🐷
THANK YOU!
