Mitch&Me is a brand of dog's shampoo who in each new edition of shampoos uses amateur photos belonging to real consumers on its packaging signed on its Instagram. Now it made a limited edition package on Valentine's day, where dogs "loves" everything they can catch - a your leg, Pippi Longstocking and even a car tire. All photo of course is real and belong to real customers.

Creative team:

Creative Director: Mikhail Rakov
Art Director: Maria Ustinova
Copywriter: Mikhail Rakov
Account Manager: Yana Negrya, Elena Palamarchuk