Veteran Owned & Operated logo for a CrossFit gym
For this project, I focused on creating a logo that reflects the connection the gym owner has with the military. I personalized the image by using a silhouette of the proprietor exercising—who is also a head coach. I also incorporated the U.S flag to illustrate a sense of pride, as well as symbolize the veteran status . Two different fonts were used to help differentiate the word “veteran”—using a strong all caps serif typeface, followed by a smoother san serif for “owned & operated”.
