Local Heroes x Zachęta
Campaign, visual identity, graphics for clothing
Collaboration between streetwear brand Local Heroes and Zachęta – National Gallery of Art. The goal of the project was to encourage young people to go to the gallery and see art in real instead of scrolling through instagram feed. Project consisted of capsule collection of clothing and event in the gallery. Graphics for clothing incorporated artworks from the gallery archive.
invitation
Elements of the internet campaign
facade of the gallery during the event
