BON & VIV
Bon & Viv Spiked Seltzer (formerly SpikedSeltzer) needed a reboot. After inventing the category of hard seltzers, they were eclipsed by a flood of copycat brands that hijacked their look/feel/sound (and product). We worked to develop new branding that didn’t run from where they were, but instead embraces what they are in relation to where the consumer is headed. Consumers are seeking balance: something light and alcoholic. Something “two-sided” if you will. And they wanted it with some personality. We used this insight to reinvigorate the brand from the identity out.