For the Design Realization and Promotion class, the fashion management students were assigned to form a group, then build and develop a brand.

Our group has decided to create a beauty product brand; La Vie, where the brand produced body scrubs as the main hero, soaps, and bathbombs. Alongside the visual of these products, we also developed the business and marketing plan of La Vie, as well as the booth layout and visual merchandising of the brand.