Bebe Bata is a household of interactive, developmental, educational toys and activities that offer countless ways to PLAY. They offer a selection of thoughtfully chosen products, each based on their capacity to enhance and spark imagination while also enriching a child's holistic development.
Logo Mark
Bebe Bata is owned and founded by a stay-at-home Mom-preneur, so I wanted to use a symbol that was as forgiving, accepting, something that encouraged and sparked creativity and love. So the rainbow was a perfect symbol.
Colors & LogoType
It was essential to highlight Bebe Bata’s “Pro Play” values and personality. So a “free-form” kind of hand type was the best way to show this visually. No rules, only free expression. Just like how childhood should be.
