Challenge: Santander Bank is a global bank that offers different credit cards according to users' needs. How to sell a credit card that matches consumers' different lifestyles?

Strategy: Follow the model of trending dating apps, we launched a questionnaire on Facebook "Credit Card Match" using questions about the users' lifestyle. Using the results, we could offer the best option with tangible benefits by using jokes and memes.
After the result, we track the users on social media, advertising the perfect card match on Instagram and Twitter.