Footwear Masterclass / Personal project / June 2013
Currently, the Bull Riding is a sport in development with more and more Bull Riders in USA, Brazil, Argentina and They need innovative equipments.
The Bull Original is intended to the Bull Riding. The main idea is to propose a shoe which is adapt at different rider’s needs.
The goals are : Balance, Flex, Grip & Bearing.
I imagine a partnership with the Under Armour Brand, because the brand is american like the sport and it’s an action sport brand.
