After a historic season, TFC made its way to the 2016 MLS cup finals and suffered a heartbreaking loss in Penalty Kicks. Instead of Ignoring our heartbreak, we reminded our fans of the unfinished business we had, and that it would take more than the 11 players on the pitch to settle the score.
Our visual approach was to be raw. We focused on the supporters, the march to the match, the players on the pitch and the city itself. Imagery, illustrations and typography were deliberately dark in tone to tap into the intense emotions we all felt. Our Scarf was purposefully simple and an everyday symbol of our Team.
Our visual approach was to be raw. We focused on the supporters, the march to the match, the players on the pitch and the city itself. Imagery, illustrations and typography were deliberately dark in tone to tap into the intense emotions we all felt. Our Scarf was purposefully simple and an everyday symbol of our Team.
2018 Clio Sports Gold for Design
