The logo represents a fun typographic approach (word-mark logo) with yellow and orange cocoa bean pods. Since we customize chocolate or beans based on preference, our slapdash letter-by-letter placement of "coco" reflects in the logo.
The second logo is based on the recent vertical + minimal design trend. It showcase the word mark "Coco" in simple rectangular box with the cocoa bean and leaves completing the illustrative side of the logo. From typeface to icon, everything is kept minimal.
The third logo is another take on word mark logo where refreshing green cocoa leaves add contrast to the 'dull brown" word mark. The logo reflects professionalism and sturdiness of our chocolate bars.
