Challenge: Launch the first VIP Lounge of the LATAM Airlines group in South America for the international press, Oneworld Board, and government officials.
Strategy: We created all communication with a new visual identity in three languages, in addition to producing a launch event within the new area of Guarulhos international airport, Terminal 3.
PHASE I: TO INVITE
PHASE II - TO SEND ALL THE INFORMATIONS
PHASE III: TO SEND A REMEMBER
PHASE IV: TO SEND THE RELEASE TO THE BRAZILIAN PRES
PHASE V: TO WELCOME TO THE LATAM VIP LOUNGE
PHASE VI: GIVE THE GIFT - PICTURES OF BEAUTIFUL PLACES IN THE LATIN AMERICA
