WOMEN + TECH CONSUMER REPORT
I was brought on by a San Francisco women's media start-up to produce a print piece for their partnership with a renowned tech company. The goal was to present findings on the ways millennial women interact with tech in a style that embodied this very demographic.
The 45-page booklet brought life to data and research on why, when, and how millennial women use apps.
The first phase of the project included presenting several directions based on the client's desired mood and style.
