PIZZA HUT WAS LOGING OUT to other food delivery brands like Dominos and McDs because they were not connecting with the youth. We needed to revive the brand, and reconnect with millennials in a cool way.
WE TURNED PIZZA BOXES INTO DIGITAL TURNTABLES thanks to a collaboration with Universal Music. We called it The Singing Pizza, and it allowed millennials to enjoy great pizza and cool tunes anytime, anywhere!
WE PUT A NEW SPIN ON RETRO Our 1st phase boxes gave not-so-millennial music genres a modern look by uniting genre design with Pizza Hut’s design elements. In our 2nd phase, our boxes turned the faces of Universal Music artists into a cool vinyl design. Even our app was designed to match the vinyl design on each box as it spun music, to create one seamless experience.
Credit:
TBWA\ Kuala Lumpur
Phase 1
Gigi Lee - CCO
Fazlee - Creative Director
Suah Boon Chuan - Group Head
Suah Boon Chuan - Group Head
Yeoh Lee Kee - Art Director
Nikki Yong - Graphic Designer
Phase 2
Gigi Lee - CCO
Fazlee - Creative Director
Suah Boon Chuan - Group Head
Suah Boon Chuan - Group Head
Elissa Azizi - Group Head / Copywriter
Fazlee - Creative Director
Suki Chuah - Art Director
Suki Chuah - Art Director
Nikki Yong - Graphic Designer
Qiqi Chew - Graphic Designer
