In 2019 we continued to transform the urban environment in Krasnoyarsk and created the second stationary lighting show
"The Heart of Siberia" at the architectural complex on the junction of Yenisei river, which includes the 550 meters long Vinogradovsky pedestrian cable-stayed bridge, as well as the Museum Center "Square of the World" (the largest exhibition platform of contemporary art in Siberia) and the Bolshoi concert hall of the Krasnoyarsk Philharmonic.
"The Heart of Siberia" at the architectural complex on the junction of Yenisei river, which includes the 550 meters long Vinogradovsky pedestrian cable-stayed bridge, as well as the Museum Center "Square of the World" (the largest exhibition platform of contemporary art in Siberia) and the Bolshoi concert hall of the Krasnoyarsk Philharmonic.
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This time the plot of the show was based on genius loci of the city and symbolically reflected its sightseeings and unique features. Unfortunately we could not display clear images on the architectural objects (except media facades) because
of the physical limitations of the working surfaces. That is why we create a concept of the show using maxims of emotional design with the associative color and shape row, which contained symbols of Krasnoyarsk, such as "The Yenisei",
"Krasny Yar", "Krasnoyarsk Pillars" etc.
of the physical limitations of the working surfaces. That is why we create a concept of the show using maxims of emotional design with the associative color and shape row, which contained symbols of Krasnoyarsk, such as "The Yenisei",
"Krasny Yar", "Krasnoyarsk Pillars" etc.
Yenisei
one of the great Russian rivers on which the city is located.
The visual plays with the concept of the flow of the river and the waves.
one of the great Russian rivers on which the city is located.
The visual plays with the concept of the flow of the river and the waves.
Taiga
Krasnoyarsk region is one of the largest in Russia, stretching from
North to South for three thousand kilometers. Most of this region
is occupied by the boreal forest or taiga, the widest natural and
climatic zone of the region. The visuals refer to the theme of the
coniferous forest with green as the dominant color.
North to South for three thousand kilometers. Most of this region
is occupied by the boreal forest or taiga, the widest natural and
climatic zone of the region. The visuals refer to the theme of the
coniferous forest with green as the dominant color.
Gold Rush
in the 19th century gold was washed nearby Krasnoyarsk
on the river Bugach and by Afontovo mountain. Gold mining
brought railway to the area that played a huge role in the development
of the city. The visuals play up images of gold mining and the railway.
on the river Bugach and by Afontovo mountain. Gold mining
brought railway to the area that played a huge role in the development
of the city. The visuals play up images of gold mining and the railway.
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The Heart Of Siberia
That is how Krasnoyarsk is often called by the Siberians
and local residents. The visuals are based on the symbol
of heart and ornaments that contained in the design elements
of the city brandbook.
and local residents. The visuals are based on the symbol
of heart and ornaments that contained in the design elements
of the city brandbook.
The Steel Mill
from the first iron-making plant established in 1756, the history
of the city is inextricably linked with metallurgical production,
which makes up 48% of the local economy.
The visuals resemble melting steel and flying sparks.
of the city is inextricably linked with metallurgical production,
which makes up 48% of the local economy.
The visuals resemble melting steel and flying sparks.
The Krasnoyarsk Pillars
is the name of the nature reserve. It is a favorite place for touristd.
The visuals are based on the vertical dominants with images
of wild birds hovering above them.
The visuals are based on the vertical dominants with images
of wild birds hovering above them.
Krasnoyarsk Hydroelectric Power Station
is one of the largest hydroelectric power stations in the world. It is a symbol
of energy a landmark and pride of our country.
The visuals plays with the imagery of the dam pylons and flowing streams of water.
of energy a landmark and pride of our country.
The visuals plays with the imagery of the dam pylons and flowing streams of water.
Mountains
There are lots of hills and mountains in the region, such as the Sayan
mountains or the Yenisei ridge. The visuals resemble the line of mountains,
as well as their hue in the setting sun.
mountains or the Yenisei ridge. The visuals resemble the line of mountains,
as well as their hue in the setting sun.
Snow and Ice
Krasnoyarsk is characterized by long and harsh winters.
The visuals plays with images of snowfall, blizzard and ice patterns.
The visuals plays with images of snowfall, blizzard and ice patterns.
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Based on the architectural plans and technical documentation, we have produced an exact 3d model of the pedestrian bridge, museum and the concert hall so we could check how our content looks in real time from the different points of view. By using this asset, we could proceed with all the work on the content and its adjustment in real time from our Moscow's office 3,352 km away from the actual location.
