PROJECT NOTES: 'Fit in your Jeans for Genes' was a seven minute workout app designed to easily fit into people's daily schedules and help raise vital funds for Children's Medical Research Institute. The app hosted a short, sharp workout which was led and promoted by Brand Ambassador Cameron Byrnes (one of Australia's leading personal fitness experts). My job was to create/art direct the brand identity for 'Fit in your Jeans for Genes', as well as the brand messaging, advertising scripts, promotional materials, online video, and merchandise. This also incorporated the photographic art direction and supply of brand graphics for the app itself which was created by WebCoda. Photography by Dan Gray. Videography by Mark Gibson.
Design of 'Fit in your Jeans for Genes' fundraising brand identity and campaign materials.
Photography art direction and creation of imagery for Fit app. Photography by Graynoise. App development by Webcoda.
Photography art direction and styling. Photography by Graynoise.
Design and production of informational booklet and fundraising kit.
Art direction and scriptwriting of informative online Fit video.
Creation of Fit Merchandise.
Photography Art Direction and styling. Photography by Graynoise.
The concept the client didn't go with, but we still thought was cute :)
