Ad Quotes Typography
Crafts, Poster, Art Direction
Crafts, Poster, Art Direction
Client
'15 Minute' is a monthly, informative cultural magazine that toucheson themes such as Theater, Film,
Plastic Arts and... Advertising.
Task
Our task was to design a series of illustrations for articles about advertising that were to be published
in the magazine.
Idea
We chose three famous quotes from advertising giants David Ogilvy, Leo Burnett and William Bernbach
and illustrated them so as to match the craft technique with the quote and vice versa.
"A good advertisement is one which sells the product
without drawing attention to itself."
David Ogilvy
“An idea can turn to dust or magic, depending
on the talent that rubs against it.”
William "Bill" Bernbach
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
Leo Burnett
Making of Leo Burnett quote
3 people, 3 days, 62 meters of thread, 933 nails, 4200 hammer hits
Awards
AdPrint 2012, Design Angel
Crafts/Typography
Kiev International Advertising Festival 2013, Gold
Illustrations
AdPrint 2012, Design Angel
Crafts/Typography
Kiev International Advertising Festival 2013, Gold
Illustrations
Featured in
Luerzer's Archive
www.luerzersarchive.com
The Institute Magazine
www.institute.ro
Luerzer's Archive
www.luerzersarchive.com
The Institute Magazine
www.institute.ro
Thank you!
